The case is Exxon Mobile. Answer the following questions that pertain to EXXON mobile.
1. Competitive Profile Matrix
• Prepare CPM matrix with two competitors and write a one paragraph summary of your findings. Strategy Recommendation including
• Type of generic competitive strategy; make sure to relate the distinctive features of that strategy to the company
• Expected intermediate to long-range benefits and results
• Obstacles/risks associated with your choice
• Final strategy recommendation statement. These two questions have to be about Exxon Mobile Inc.