Question: Read Case 3.3 - Amazon.com on Page 86-88 in the textbook. Then answer the following questions. 1. How does Amazon.com illustrate the sources of service

Read Case 3.3 - "Amazon.com" on Page 86-88 in the textbook. Then answer the following questions.

1. How does Amazon.com illustrate the sources of service sector growth? Comment on

1) information technology; (4 points)

2) Internet as an enabler, innovation, and (4 points)

3) changing demographics. (4 points)

2. a. What generic approach(s) to service design does Amazon.com illustrate (3 points), and

b. what competitive advantages does this design offer? (10 points)

3. Is Amazon.com a model for future retailing? Why or why not?

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