Read: Case Study Exercise: NFL and the Super Bowl

This case ties in with the social listening example from Cisco $($Chapter $2)$

The National Football League listens to Super Bowl Conversations. In $2012,$ the NFL established an early social media listening center for Super Bowl XLVI. A team of over $20$strategists$,$ analysts, and techies$$ monitored fan conversations on the Monday before and during the game and tweeted everything from parking directions to information about Indianapolis$$ attractions. The command center delivered some $1\mathrm{.}8$ million online impressions each day. For the $2015$ Super Bowl, statistics are reported in Figure $2\mathrm{.}2.$

Question $2$: What is the sentiment now regarding the NFL and the Super Bowl?

Question $3$: Given the current situation in today's environment, what would be good goals for the NFL to set in its social media plan?