Read Case Study Hy Dairies, Inc. (Chapter 3, pp. 109-110) in your textbook (and a minimum of six [6] peer-reviewed sources plus the textbook) and answer the following questions:

1. Apply your knowledge of stereotyping and social identity theory to explain what went wrong here. (make sure you define stereotyping and social identity, then answer through your definitions)

2. What other perceptual errors are apparent in this case study?

3. What can organizations do to minimize misperceptions in these types of situations?