Read Case: The Mandalay Bay Conundrum. Answer the discussion questions Should Mandalay Bay Resort and Casino and
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Question:
Read Case: The Mandalay Bay Conundrum.
Answer the discussion questions
- Should Mandalay Bay Resort and Casino and other Vegas hotel destinations be concerned with service marketing concepts such as customer loyalty and retention? Please explain your answer.
- As a guest of Mandalay Bay who experienced this situation, what do you think would be a reasonable expectation for the hotel’s service recovery efforts?
- Evaluate Mandalay Bay’s service recovery efforts from the perspectives of distributive justice, procedural justice, and interactional justice.
- What recommendations would you provide the management of Mandalay Bay to handle future situations such as the one described in this case?
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