Read Chapter $14$ Strategic Launch Planning

Case Study: Tesla $($B$)$

Note that the questions are posted below.

Refer to Tesla $($A$)$ in Chapter $8$ for background

$1.$ Comment on the launch strategy used by Tesla, for both the first launch of the Model S and the second launch of the Model $3.$

$2.$ What was the benefit to Tesla of entering the electric car market with the high$-$priced Model S$?$

$3.$ Was the decision to follow$-$up with the lower priced Model $3$ a wise one?

$4.$ What are the pros and cons of this launch strategy?

$5.$ Is Tesla an example of either the classic or high$-$end disruptive innovator? Why?