Read Chapter #$6$ Strategic Communications for PR$,$ Social Media and Marketing, and answer the case based on the matrix applied on pg$\mathrm{.}126.$

Airlines like yours have worked to become more efficient and profitable, seat capacity has increased while personal space $($i$.$e$.,$ leg room$)$ has decreased. This has led to outrage and controversy on social media and in the traditional media space, sparking a debate on whether it is rude or ok to recline your seats $$ especially on shorter flights.

Your airline$$s senior leadership has decided to implement a policy that would prohibit the reclining of seats on domestic flights with durations of less than two hours. And you are tasked with helping to externally communicate this new policy and the rationale for why this decision has been made.

$1.$ Define and describe, psychographic characteristics, self$-$interest, opinion leaders, and communication channels for those five that will be important to engage in this case.

Passengers, Travel bloggers and influencers, Media, Employees, and Government.

a$)$ define and describe,

b$)$ what are their psychographic characteristics,

c$)$ self$-$interest,

d$)$ opinion leaders,

e$)$ communication channels