Read each scenario, and answer the question that follows it.

After gathering data for a report on cubicle height and work productivity, you decide to conduct a survey to get measurable qualitative and quantitative feedback.

What are some the advantages to using a survey? Check all that apply.

Surveys reach big groups nearby or at great distances.

Surveys reach small groups at great distances.

Surveys can be conducted directly on a proprietary site.

Surveys gather data economically and efficiently.

Surveys offer less time for recipients to consider their answers.

You are asked to write a report on a topic for which little or no information is available. You decide to conduct interviews with several experts or veterans in the field.

How should you conclude the interview?

Express your appreciation, and ask for permission to telephone later to verify points.

Ask a lot of open-ended questions in the last five minutes.

Inform the interviewee that you will be calling him or her later to verify points.

Caroline is writing a report for her company on interaction and communication between employees and customers. She decides to observe the companys telemarketers as they sell a new line of tires. She is hoping to acquire qualitative examples that will enrich the data she has already gathered. She sits and watches the telemarketers for an hour and then leaves.

What could she have done to make her observations more complete and accurate?

She could have listened carefully but avoided taking notes.

She could have instructed the telemarketers on how to respond to calls.

She could have taken notes on events, actions, and settings.