Question: Read HBS Case Discussion/Presentation: Google in Russia: Leveraging Digital Analytics and Intelligence for Sustainable Growth (Links to an external site.) and provide a case analysis.

Read HBS Case Discussion/Presentation: Google in Russia: Leveraging Digital Analytics and Intelligence for Sustainable Growth (Links to an external site.) and provide a case analysis.

Please address the following questions in your case analysis brief:

What key criteria should Google prioritize in its internet user segmentation? What should be the key target segment(s)?

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