Read notes and let me know if any further question. Read and reflect on first two chapters of (Marketing Mangement 5th edition by Dawn iacobucci). what you felt was worthy of your understanding in each assigned textbook chapter. the textbook should be a source listed in your reference section and cited within the body of the text.

Also, provide a graduate-level response to each of the following questions:

1. Before reading this chapter or beginning class, what did you expect marketing to be? Ask a family member, classmate, or coworker what they think marketing is. See whether you can persuade them that marketing enhances a mutually beneficial exchange between a customer and a company.
2. New businesses are frequently launched as a means to address a current glitch in the industry. Pick an industry and identify a typical customer problem. What changes could you make to enter that industry and enhance customer satisfaction (and be profitable)?