Question: READ or research on other materials relevant to the topic *Blakov, V., & Stelec, L. (2019). Firm marketing strategy based onanalysis of advertising campaigns. AIP

READ or research on other materials relevant to the topic

*Blakov, V., & Stelec, L. (2019). Firm marketing strategy based onanalysis of advertising campaigns.AIP Conference Proceedings,2116(1)doi:10.1063/1.5114417

What factors does the study identify through econometrics for the success of internet advertising?

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