Question: Question 3: Explain the factors that influence Consumer Behavior. Why Brands hire celebrities for endorsement? Explain with practical examples. Can we endorse our brand with

Question 3: Explain the factors that influence Consumer Behavior. Why Brands hire celebrities for endorsement? Explain with practical examples. Can we endorse our brand with the bloggers? Name any 2 brands that have been promoted by bloggers. (8 Marks)

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