Read other students' posts and respond to at least two of them. Respond with other considerations that may have not been considered when determining the media to advertise in$,$ and$/$or share your view on the language selected to increase business. $""$

In the first instance, the purpose of advertizing the company is to ensure that present customers are retained while new customers also embrace the company. In determining the media and language that is appropriate to advertize the company, there are many factors to be considered. However, the top three considerations I will make in determining the media I will use to advertize my pizza company which is delivery only are: our Pizza Company

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s objectives; our potential market; and the classification of our audience.

The objective of our Pizza company is to make only delivery. We do not offer sit

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in

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$$Therefore$,$ we do not have physical contacts with many of our customers. It is important that we take advantage of the media through which our customers get in touch with us

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$$In that case, our customers are mostly the younger generation and the office

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people. These people do not have the luxury of time to make meals and want to have a trusted source of their meals which they can take anytime and anywhere.

The main source of the contact with our customers is the internet. It is only appropriate that our Pizza Company takes advantage of the medium the internet provides. It is fast, reliable and the ready

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tool of the young generation and office people that are the audience of our Pizza Company.

The same consideration determines the language that I used. Considering the classification of our audience, I used the basic level of language that is straightforward and easy to understand. This set of people does not have the luxury of time to read long, complex messages. I used the basic level of language so ensure proper understanding.

The language is to appeal to the sensibilities of our vastly teenage and internet reliance users. This creative slogan is not necessarily English Language syntax correct but it readily relates to their everyday experiences.

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SoloCoach Pizza

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$$Every byte, a download into fulfillment memory".

The use of

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byte

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;

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download

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$$and

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memory

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$$relate to their internet use.

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Byte

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$$is synonymous to the smallest size of information in computer;

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download

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$$relates to the transfer of new information, and,

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memory

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$$relates to the storage tank."