Question: Read Part Two Case 2 - 1 ( pg 2 5 9 of the printed textbook ) Ikea Uses Market Research to Adapt for Global

Read Part Two Case 2-1(pg 259 of the printed textbook) Ikea Uses Market Research to Adapt for Global Markets; as a group, discuss questions # 2 a. and b., and question #7 a. and b.

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