Question: Read the Amazon case study in your textbook.This case is located at the end of Chapter 14 (pp. 386-389). Watch these videos:http://canmedia.mheducation.ca/college/olcsupport/crane/10ce/videos/VidPlayer.php?vid=Amazon(Links to an external

Read the Amazon case study in your textbook.This case is located at the end of Chapter 14 (pp. 386-389).

Watch these videos:http://canmedia.mheducation.ca/college/olcsupport/crane/10ce/videos/VidPlayer.php?vid=Amazon(Links to an external site.)

and

Amazon Supply Chain Optimization Technologies(Links to an external site.)

Answer the following questions in a discussion post to your group:

  1. IDENTIFY, LABEL, and DISCUSS the functions performed by each channel member in Amazon's marketing channels (chapter 14).How do they add value for its customers?
  2. Logistics are a key differentiating factor for Amazon. EXPLAIN some of their strategies using terms from the text.
  3. What important retailing trends (chapter 15) impact Amazon? Why?
  4. CURRENT CLIMATE: At the moment, there are substantial environmental forces impacting Amazon. What has their reaction been? What is the impact on their supply chain? What recommendations would you make?

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