Question: read the article and answer the following question Communicating the Athlete as a Brand: An Examination of LPGA Star Suzann Pettersen 1. What types of

read the article and answer the following question "Communicating the Athlete as a Brand: An Examination of LPGA Star Suzann Pettersen"

1. What types of brand associations were linked to Pettersen prior to the branding campaign?

2. Beyond those described, can you think of other communication tactics that could have contributed to the campaign's success?

3. How does the concept of authenticity relate to athlete branding?

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