Question: read the article and highlight the main points. kindly google it Singapore Management University Institutional Knowledge at Singapore Management University Research Collection Lee Kong Chain

read the article and highlight the main points.

kindly google it Singapore Management University Institutional Knowledge at Singapore Management University Research Collection Lee Kong Chain School Of Business Lee Kong Chain School of Business 12-2003 Kill a brand, keep a customer Nirmalya KUMAR Singapore Management University, n. ...k@smu.edu.sg

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