Read the article below, then respond to the questions which follow. Zoom and Tesla Enter the Ranks of Interbrand's 2020 Best Global Brands Report. NEW YORK, Oct. 20, 2020 /PRNewswire/ -- Amid a global pandemic with its significant impact on business in 2020, Interbrand has announced the brands that have fared best in its 2020 Best Global Brands ranking. As expected, social media and communication brands have fared well in the past 12 months, with Instagram (#19), YouTube (#30) and Zoom (#100) entering the rankings for the first time. Tesla has re-entered the rankings at #40 with a brand value of US$12.785m, having last appeared in the Best Global Brands table in 2017. Media companies have also seen success among the turmoil created by Covid. Spotify (#70), saw brand value increase by 52% to US$8,389m -- jumping 22 places in the ranking, while Netflix rose to #41 with a 41% increase to US$12,665m. Business models have played a role in this success, with 62% of double-digit risers relying on significant subscription model businesses. Top Ten Amazon was a top performer, ranking #2 and increasing brand value by 60%, with a valuation of US$200,667m. While Apple retained its top spot in the table, Microsoft's increase in value this year (US$166,001m) means it has overtaken Google (#4) to reach the number 3 spot. Google has moved out of the top three for the first time since 2012. Meanwhile Samsung #5 (US$62,289m) has broken into the top five for the first time ever. The remainder of the Top 10 comprises: Coca-Cola #6 (US$56,894m), Toyota #7 (US$51,595m), Mercedes-Benz #8 (US$49.268m), McDonald's #9 (US$42,816m) and Disney #10 (US$40.773m). The top ten brands accounts for 50% of the total table value this year. Covid Effect The 2020 Best Global Brands ranking also saw the 'Covid effect: with global shop closures causing the brand values of Zara (#35) and H&M (437) fall 13% and 14% respectively, with both dropping at least six places in this years' ranking. After two years as the top growing sector, luxury brands took a hit in 2020, with all but one brand value (Hermes #28) falling between 1-9%. Other brands and industries have benefitted from the Covid effect. notably logistics LIDS (4) FedEx (25) and DHL (881) all saw an of Orth Other brands and industries have benefitted from the 'Covid effect', notably logistics which saw an average of 5% growth -- UPS (#24), FedEx (#75) and DHL (#81) all saw positive brand valuation growth, as the logistics sector became more central to our lives in lockdown. PayPal (#60), Visa (#45) and Mastercard (#57) have also risen in the rankings12. 10 and 5 places respectively. The pandemic has seen the sudden shift to electronic as the primary payment method and the swift roll out of programs to support local business during pandemic lockdown, benefitting these trusted brands, who provide access to capital in times of economic uncertainty. "Reports like Interbrand's Best Global Brands are important for companies to better understand how we're being perceived in consumers' hearts and minds, "said Mastercard Chief Marketing and Communications Officer Raja Rajamannar."Especially during these unprecedented times, when consumer behaviors have shifted and trust is more important than ever, these rankings are a way for us to better understand how we can best serve our communities." Question 21 (1 point) Which of the following are the 3 C's of brand? Question 21 (1 point) Which of the following are the 3 C's of brand? OA) Creativity, Contribution, Competitive Advantage B) Contribution, Community, Creativity C) Community, Creativity, Commitment D) Competitive advantage. Contribution, Communication Question 22 (1 point) According to the article, all luxury brands decreased in brand value. excep Although it is not stated in the article, it could be concluded that the pricing strategy of these brands made their prices too high for consumers Question 22 (1 point) According to the article, all luxury brands decreased in brand value, except for one. Although it is not stated in the article, it could be concluded that the pricing strategy of these brands made their prices too high for consumers during a time of such uncertainty. A) competitive B) prestige C) penetration D) skimming Question 23 (1 point) The article states that Instagram and YouTube have entered the list of the world's top brands for the first time. However, Instagram is a owned by Facebook, and YouTube is owned by Google. In both cases, the parent company is using what strategy, or architecture, for their branding? O A) Private B) Individual C) Dual D) Corporate Question 24 (1 point) The brand value of Paypal. Visa and Mastercard increased during the Covid Question 24 (1 point) The brand value of Paypal, Visa and Mastercard increased during the Covid pandemic, according to the article, "due to the sudden shift to electronic as the primary payment method and the swift roll out of programs" by these brands. These companies took advantage of a social and leveraged their financial OA) strength and strength B) opportunity and strength C) opportunity and opportunity D) strength and opportunity Question 25 (1 point) YA Question 25 (1 point) If you were conducting a SWOT analysis for the company Zoom, in which category of SWOT would you place the Covid pandemic? OA) Weakness B) Strength C) Threat OD) Opportunity