Read the article (click title to access): OM in the News - Life Cycles and the Smartphone by Barry Render (Links to an external site.)

When Steve Jobs demonstrated the first iPhone in 2007, the audience was amazed by features we consider mundane today 'Steve Jobs took to a stage a dozen years ago this week to introduce a revolutionary new product to the world: the first Apple iPhone,' writes The Wall Street Journal (Jan. 16, 2019). That groundbreaking device, and the competitors that followed, changed the way people communicated, ordered dinner and hailed a taxi. The technology world reoriented around the smartphone, supplanting the PC, MP3 players, the digital camera and maps. The mobile economy was born.

Today, it looks like the era of smartphone supremacy is starting to wane. The devices arent going away any time soon, but their grip on the consumer is weakening. A global sales slump and a lack of hit new advancements has underlined a painful reality for the matured industry: smartphones dont look so smart anymore. Wristwatches can now text emojis. Televisions can talk and listen. Voice-activated speakers can order diapers.

The number of connected devices in use that can stream music, clock mileage or download apps has more than doubled to 14 billion in the past 3 years. Now the universe has expanded to voice apps, car infotainment centers and wearable devices. Like the arc of the PC, smartphones may be engaged in a race downward. Titans Apple and Samsung risk seeing their high-end phones become commoditized, as Chinese rivals Huawei and Xiaomi prove capable of making similar devices at lower prices.

More than half of the worlds population now owns a smartphone. While that leaves billions of potential first-time buyers in poorer areas, they offer lower profits. Meanwhile, the market in the U.S. has become saturated, as the improvements in the devices become more incremental and many consumers have decided they dont need to get each new upgrade. In developed markets, smartphone usage may be reaching its upper limits, as some consumers pull back amid acknowledgment their phones can be addictive, spur anxiety, distract drivers and cast a pall of silence over the dinner table."

After reading Chapter 5 and the material presented above in the corresponding article, respond to the following questions. Your initial post should open a new thread and respond to the questions below. To open a new thread, click reply below the questions. This first post is due 11:59 PM on Thursday this week. You will then post at least one reply to two other student's posts (by clicking reply below their posts) by Sunday at 11:59 PM. You can visit the discussion board anytime by clicking on "discussions" in the navigation menu on the left hand side of the screen and then selecting the correct week's discussion. Follow all guidelines presented on the guidelines page. As a reminder your postings should be a minimum of one short paragraph and a maximum of two paragraphs. Word totals for each post should be in the 100-200 words range. Whether you agree or disagree explain why with supporting evidence and concepts from the readings or a related experience. Include a reference, link, or citation when appropriate.

1. Referring to the product life cycle curve in Figure 5.2, where does the iPhone fit according to this article?
2. Do you agree with the authors or do you think the iPhone and smartphones in general fit somewhere else on the product life cycle curve?
3. Based on your answer to question 2 what product development strategies should be adopted by smartphone makers?

For grading refer to the discussion board guidelines and rubric.

operational management