Question: Read the article Doing capitalism differently one backpack at a time Take notes and do additional research using peer - reviewed articles to support your

Read the article "Doing capitalism differentlyone backpack at a time"
Take notes and do additional research using peer-reviewed articles to support your analysis
Organize your paper as described below
Respond to the following
Describe the target market segmentation for Cotopaxi, broken down by (1) geographic, (2) demographic, (3) behavioral, and (4) psychographic descriptions
What factors are most likely to make consumers brand loyal to Cotopaxi?
What are the managerial implications from this case that could be applied to other similar businesses?

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