Read the article "Doing capitalism differently$$one backpack at a time"

Take notes and do additional research using peer$-$reviewed articles to support your analysis

Organize your paper as described below

Respond to the following

Describe the target market segmentation for Cotopaxi, broken down by $(1)$ geographic, $(2)$ demographic, $(3)$ behavioral, and $(4)$ psychographic descriptions

What factors are most likely to make consumers brand loyal to Cotopaxi?

What are the managerial implications from this case that could be applied to other similar businesses?