Read the article, Innovative Ways Companies are Using Design Thinking, by Jeanne Liedtka, posted in Modules under Module Three. Define, in your own words, design thinking. From the article, select and discuss two characteristics or applications of design thinking that particularly resonate for you. For each characteristic or application identify a significant outcome or benefit that can lead to competitive advantage. Consider one drawback or disadvantage that you can see with implementing design thinking. How is design thinking applied to marketing research? How does marketing research support design thinking? Who is responsible for design thinking? Discus using two explicit examples: at least one example must come from your work in this class on our case team analysis or on our marketing research project; one example may come from the article