Read the article listed below and answer the following questions:

https://www.cnn.com/2022/03/05/business/stoli-vodka-rebrand-russia/index.html

1.Leveraging secondary associations is usually talked about in positive terms. What options do brands have when their brand is impacted negatively by associations out of their control?

2.How quickly and drastically should they act when what had been a positive turns negative?

3.Is it possible to overreact?

4.On the other side of it, should competitors move to take advantage?

5.For instance, would it be smart or in bad taste for a brand like Tito's (an American made vodka) to start making direct statements about never having anything to do with Russia?

Submissions must be at least 300 words in length