Question: Read the article Mud, Sweat and Beers by Austin Murphy in the June 3, 2013 issue of Sports Illustrated (http://sportsillustrated.cnn.com/vault/article/magazine/MAG1207714/index.htm). After reading this story, explain

Read the article Mud, Sweat and Beers by Austin Murphy in the June 3, 2013 issue of Sports Illustrated (http://sportsillustrated.cnn.com/vault/article/magazine/MAG1207714/index.htm). After reading this story, explain how organizers of marathons in the United States have changed the way that they segment race participants. Why have they done so? What has been the result of this segmentation? Would this segmentation be defined as demographic, psychographic, product usage, or product benefits segmentation

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