Read the articles 6 Steps to Develop an Effective Construction Marketing Plan and Winning the Best-Value Construction Proposal. These articles explain how important marketing and branding are when proposing for a competitive RFP, how you can differentiate your firm and make it stand out, and how you want to convey to the client that you will make this project successful for them, not just in completing the physical construction but during the entire process. In your initial post to the discussion address the following:

• How can you differentiate your proposal from others, based on what the client is looking for in their RFP?
• What is most important to the client? How can you provide this to make the project process smoother?
• How will you use this knowledge to assist you in completing your final proposal?

https://www.constructionbusinessowner.com/marketing/6-steps-effective-construction-marketing-plan