Read the articles, "Does Big Data$-$Embedded New Product Development Influence Project Success?" and Strategies for "Learning from Failure" in the Documents & Resources folder.

Next, think about how big data has changed the way marketing collects customer information. If we have so much access to data, why is innovation elusive? Why do marketers who collect demographic, psychographic and geographic information still miss the boat? What is the problem?

Students may perform supplemental external research to inform their discussion posts. Your first posting is due on Wednesday by $11$:$59$ pm PST$.$ Additionally, you will engage in discussion by responding to at least three of your classmates' postings, offering thoughtful and supportive comments, for a total of four posts each week. Be sure to explain the basis of your thinking, and if you are asking a question, explain why you ask and what you want to learn from the answer. Subsequent posts are due by Sunday at $11$:$59$ pm $($PS