Question: Read the assigned articles: Mapping, and Sharing, the Consumer Genome Give Up Your Data to Cure Disease Read more about the company's financials (links to

  1. Read the assigned articles:
    • Mapping, and Sharing, the Consumer Genome
    • Give Up Your Data to Cure Disease
  2. Read more about the company's financials (links to an external site).
  3. In 1-2 paragraphs, post your answers to the following questions
    • Do you believe that the current practice of collecting and analyzing customer data for marketing and recommendation purposes is ethically right? why, or why not?
    • Do you believe that online customers are aware of the extent of privacy invasion that occurs online? if so, why do you think they allow such a practice?
    • In the future, do you foresee online customers as continuing to give up their privacy rights in order to receive the convenience provided by these intelligent recommendation systems?

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