Question: Read the below case and answer the questions: Mobile Commerce in Action: Fast-Food Restaurants FINANCE | TECHNOLOGY IN SOCIETY| APPLICATION | REFLECTIVE THINKING Mobile commerce

 Read the below case and answer the questions: Mobile Commerce inAction: Fast-Food Restaurants FINANCE | TECHNOLOGY IN SOCIETY| APPLICATION | REFLECTIVE THINKING

Read the below case and answer the questions: Mobile Commerce in Action: Fast-Food Restaurants FINANCE | TECHNOLOGY IN SOCIETY| APPLICATION | REFLECTIVE THINKING Mobile commerce is making fast food faster by combining ordering, payment, and pickup into one simple task. Chipotle Mexican Grill uses an app at all of its locations that enables the customer to order his or her favorite food and then pick it up at the restaurant, even saving his or her favorite food for reordering in the future. Domino's, Papa John's, Pizza Hut, and S tarbucks have also been using mobile apps for the last couple of years. Starbucks is one of the leaders in using mobile payment. According to Starbucks, in 2018 mobile order and mobile pay accounted for 12 percent of all U.S. transactions, and it had more mobile users than Apple's or Google's.30 Taco Bell offers a mobile-ordering app that enables customers to order and pay for food and then pick it up in the restaurant or at the drive-through window. The app shows all the things that a customer sees when he or she goes to the restaurant, with all options on each item. The app also allows the customer to individualize orders-for example, no pickle or tomato on an order. The GPS on the smartphone alerts the restaurant to the customer's location so the restaurant knows when to prepare an order. The automated machines that prepare most of these foods, along with the mobile apps, enable fast-food restaurants to operate with fewer employees. As a result, operating costs are going down. MCDonald's, Chick-fil-A, and KFC are also testing mobile ordering apps. .11 Question 1: What is mobile-based e-commerce? Question 2: What are two advantages of mobile payment systems compared to traditional payment systems? Question 3: What are the most important features of the Taco Bell mobile ordering app? Discuss

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