read the below case:

i need the answers for the below:

15 points 21. Read the following Mini Business Case, and answer the subsequent questions: Kellogg's Tipping Point Kellogg's is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, meat alternatives, pie crusts, and cones, with average annual sales of $11.776 billion and a market share of more than 30 percent. David Mackay, chairman and CEO of Kellogg's, takes pride in being a part of the Kellogg Company because of the consistency of the decisions that are made within the company to promote the long-term growth of their business as well as serve the needs of their people and communities. With such a large share of the market, one would think that Kellogg's is untouchable. However, Kellogg's faced a slump in the market. Its cereal sales were declining and it had to face the challenge of getting out of its slump. Kellogg's therefore turned to marketing research to identify the causes of the problem and develop several solutions to Increase cereal sales. To identify the problem, Kellogg's used several tasks to help them in the process. The researchers spoke to decision makers within the company, interviewed industry experts, conducted analysis of available data, and performed some qualitative research. Several important issues came out of this preliminary research. Current products were being targeted to kids. Bagels and muffins were winning for favored breakfast foods. Some other information also came to light during the preliminary research. High prices were turning consumers to generic brands, and adults want quick foods that require very little or no preparation (NOTE: Remember to write the MDP and MRP in the correct format) preparation (NOTE: Remember to write the MDP and MRP in the correct format) 1. What is the Management Decision Problem (MDP) facing Kellogg's? 2. What would be the appropriate Marketing Research Problem (MRP) that Kellogg's needs to address in the next phase of its marketing research? 3. If Kellogg's intend to use the descriptive survey research for obtaining data/information from customers, which mode of survey administration would be appropriate for this case? Justify your answer. For the toolbar, press ALT F10 (P) or ALT-FN-F10 (Mac). . no