Read the below case study and answer question $2\mathrm{.}1.$

Case study

In Activity $3\mathrm{.}2$ of the study guide you learned how leading hotel brands such as Marriott Hotels and InterContinental Hotel Group $($IHG$)$ design hotels that meet the needs of their target market. Activity $3\mathrm{.}4$ required you to propose an accommodation establishment within your community or any other community$/$town$/$city$/$national park or game reserve of your choice. In this activity $($Activity $3\mathrm{.}4),$ you were also required to identify a target market for the accommodation establishment that you proposed.

$2\mathrm{.}1.$

The InterContinental Hotel Group $($IHG$)$ formulated a four$-$step process when designing Even Hotels, which is one of its hotel brands. Apply this four$-$step process in the context of the accommodation establishment that you proposed in Activity $3\mathrm{.}4$ of the study guide. In your answer, provide the physical address of the potential location for your proposed accommodation establishment.

Important. The discussion of each step should be detailed and be based on the on your proposed accommodation establishment.