read the below case study and answer the following questions :

1. Is there an ethical difference if the celebritys family refuses to consent to the use of the image rather than cooperating with the effort as was the case in Furious 7?

2. Should creative projects such as films be treated differently regarding the use of deceased celebrity images compared to commercial projects such as ads? What philosophical theory justifies your response?

3. Is there an ethical distinction between selling a still image and an image that moves and speaks? Justify you answer

In 2013, Universal Pictures put the production of its film Furious 7 on hold after Paul Walker, one of the films stars, died. Two years later, the movie was released to solid reviews while grossing more than $1 billion worldwide.

To complete Walkers scenes, Universal asked Walkers brothers to fill in the role, using computer-generated imagery (CGI) to fuse Walkers facial image over body doubles. Walkers brothers provided voiceover for the character. This concept actually wasnt new. Universal began using celebrity images posthumously in 1966 when the corporation sold merchandise depicting deceased actor Bela Lugosi in his portrayal of Count Dracula (Petty and DRozario 2009).

In the 1990s, Coca-Cola used a variety of dead celebrities such as Cary Grant and Groucho Marx to promote Diet Coke and dance onscreen with a living Paula Abdul. That commercial generated a Nova episode to explain how computers were used in the effort. Digital necromancy is the term used to describe the use of a deceased celebritys likeness in many kinds of mediated messages.

Films such as Furious 7 and the Star Wars backstory Rogue One successfully resurrected the images of deceased actors, in those cases Walker and Peter Cushing, respectively. In 2013, an ad for the whiskey brand Johnnie Walker Blue employed the image of Bruce Lee, more than 40 years after his death, to promote the product. Marilyn Monroes image is widely used in ads.

Scholars note that the use of such imageswhich some have termed Delebsraises ethical questions. They note that the likeness of a dead celebrity is often less expensive to acquire and is a safe bet for maintaining a sound reputation that, in turn, means less potential blowback for a brand that inadvertently uses the image of a living celebrity who becomes caught up in some sort of scandal.

Ethical issues abound.