Read the below case study and discuss research talking points from the case study. 

 Sawhney, M., Waikar, S. (2009). It's a New Day: Microsoft Office 2007, Cambridge: Harvard Business Review.

Questions 

What geographic area did Microsoft Office 2007 do good in?

What were the results of the campaigns and launch? ETC. 

 

https://www.coursehero.com/u/file/18224133/Its-a-New-Day/?justUnlocked=1

https://embapro.com/frontpage/casememoanalysis/12164-digital-office

https://www.thecasesolutions.com/its-a-new-day-microsofts-office-2007-launch-campaign-5634

 

Answer rating: 100% (QA)

What geographic area did Microsoft Office 2007 do good in The case study titled Its a New Day Microsoft Office 2007 crafted by Professor Mohanbir Sawhney in tandem with Sachin Waikar unravels the intr... View the full answer