Read the below case study

Compass Automotive is a global automobile manufacturer known for its commitment to innovation

and quality. With a diverse range of projects in research and development, production, and market

expansion, Compass Automotive faces the challenge of selecting and prioritizing projects that align

with its strategic goals and drive long$-$term growth.

Project Selection Criteria:

Compass Automotive has identified several key criteria to evaluate and prioritize projects. These

criteria include:

Innovation Potential: The degree of innovation and differentiation offered by the project, including

technological advancements and market disruptiveness.

Market Demand: The anticipated demand for the product or service offered by the project, considering

customer preferences, market trends, and competitive landscape.

Financial Viability: The potential financial return on investment, including projected revenue, cost

savings, and profitability.

Environmental Impact: The environmental sustainability and impact of the project, including

considerations such as carbon footprint, resource conservation, and emissions reduction.

Regulatory Compliance: The project's compliance with relevant laws, regulations, and industry

standards, including safety, emissions, and quality requirements.

Strategic Fit: The alignment of the project with the company's overall strategic objectives and long.

term vision.

Compass Automotive utilizes a Multi$-$Weighted Scoring Model to evaluate and prioritize projects based

on the predefined selection criteria. Weights are assigned to each criterion based on its relative

importance to the organization's strategic objectives.

Compass Automotive is considering Three potential projects: Project A$,$ Project $B$ and Project C$.$

The method used for this selection in this case study is Multi$-$Weighted scoring Model

What are the criteria of selection used in this case study? $(1\mathrm{.}25$ Marks, $0\mathrm{.}25$ each$)$