Read the Business Scenario Case below, then create a project charter on the business scenario case.

Business Scenario Case:

Client Name: Tim Hortons

Brand/Product Name: Timmie Recharge (Energy Drink)

Type of event: Product Launch

Date of Brief: September 1, 2023

Timmie Recharge energy drink is the new product from the Ready-to-drink product portfolio of Tim Hortons Coffee. The new product contains coffee concentrate and other nutritional ingredients which aim at supplementing the caffeine level of consumers engaging in mentally demanding activities like students, executives, researchers, and academics.

The brief is for the Canadian market and the client is asking for a complete product launch campaign that include the delivery of:

1. New Branding
   1. Design of new logo
   2. Design of product packaging and labels
2. Product Website
   1. Design of a new product website (must be up and running by March 1, 2024)
   2. Promote the website in a Google Ads campaign to reach 1 million users by June 30, 2024
3. Social Media Marketing Campaign
   1. Build Social Media accounts on major platforms (by March 1, 2024)
   2. Promote Social Media accounts to generate a combines followers base of 1 million followers in Canada by June 30, 2024
4. Product Launch event
   1. Organize an at one of Torontos top universities or colleges campuses on July 9, 2024, with the below objectives:
      1. Before the event:
         1. Create and distribute event branding on site and online
         2. Send 100,000 email invitations
5. during the event:
   1. Create awareness of brand and product of 50,000 students
   2. Achieve interaction with 20,000 students
   3. Distribute 80,000 product samples
6. After the event:
   1. Achieve press coverage worth of $500,000 by September 20, 2024
   2. Promote event videos on Social Media platforms to achieve reach to 1 million users in Canada by October 1, 2024

Question/Exercise: Answer each part to complete/build the project charter for the above business case.

Q1) Stakeholders

• Identify all pertinent stakeholders, including the project sponsor, client representatives, team members, and other significant individuals or groups. Offer a concise account of their roles and interests in the project.

Q2) Roles and Responsibilities

• Specify the roles and responsibilities of the project team members, including the project manager. This section should elucidate who is accountable for specific aspects of the project.

Q3) Milestones

• Catalogue the pivotal milestones and deadlines in the project timeline. These should denote distinct events or accomplishments that signify significant progress