Question: Read the case Alicia Wong ( pp . 1 3 5 - 1 3 6 ) and answer the following questions: If you were in
Read the case Alicia Wongpp and answer the following questions:
If you were in the position of Alicia Wong, what would be your analysis of the feasibility of making mustard inhouse?
If you were in the position of Alicia Wong, what major topic areas would you address in your proposal to the CEO and what would be your main arguments?
What benefits would accrue to TFL from making mustard inhouse?
Is the savings potential attractive enough?
Are there other alternatives?
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