Read the case and answer the question that follow. Assume you are the marketing manager for Treetop Trekking and are writing the marketing plan for the fiscal year starting May 1, 2021. Assume that the population has been vaccinated against the COVID-19 virus and social distancing, masks etc., are no longer necessary.

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Treetop Trekking: An Exhilarating Experience!

Treetop Trekking is all about fun! Surround yourself in nature while exploring the top of the forest during one of our unforgettable adventure activities. We have something for all ages and abilities so you can spend an unforgettable time with family and friends.

Travel through fun and challenging aerial courses ranging from beginner to advanced. Our courses include suspended wooden bridges, swings, swinging logs, balance cables, climbing nets, and of course ziplines for that adrenaline rush.

Equipped with a harness and helmet, you will progress in complete safety through different levels of treetop courses which are adapted to one's age, height and strength. The adventure will begin with a mandatory safety orientation given by a trained guide who will explain the safety rules and how to use your cords and pulleys. All equipment is top-of-the line Swiss-made Mammut mountaineering and trekking equipment to ensure your safety.

Go beyond your limits, stimulate your senses and experience an incomparable connection to nature.

Minimum age requirement is 9 years old.

Various packages are available starting at C$50 per person for 3 hours in the park. Custom packages are also available for parties and corporate events. Tree Top Trekking packages make great gifts!

We have 6 locations in southern Ontario including Brampton, Barrie and Hamilton.

1. We discussed how marketing of services differs from marketing products because of four fundamental differences unique to services. Describe 4 different actions Treetop Trekking takes (or can take), one for each of the 4 Is of services marketing. Ensure you clearly identify the 4Is. (4 marks)