Read the case and Describe some methods Caf Neo could use to learn more about their potential customers and their competitors.

Caf Neo Cate culture is a new phenomenon in Trinidad's biggest city, Port of Spain, where until recently, it has been quite a challenge to find a good espresso. The launch of Caf Neo fooks set to change that: already the entrepreneurs behind the venture have opened several cafs in Port of Spain and have plans to eventually conquer Trinidad and Tobago Caf Neo serves customers via a chain of three coffee shops in the busiest parts of the capital selling coffee espressos, coffee chillers and flavored, regular and decaf coffees - all before foreign giants such as Starbucks entered the Caribbean market. Their main local competitor is Rituals Coffee House, who sell beverages made from imported coffee beans and hot/cold sandwiches and wraps. The owners, who have had success in the local breakfast business before, would like to introduce food items, but wants to know about customer needs and wants in this area first The company prides itself in excellent and personalized service to its customers, knowing many of their regulars by name and coffee preferences. It encourages coffee drinkers to sit and sip while enjoying the company of a friend(s) or fellow patron. The local moming talk show is usually on the large T.V. in the main service area, which taken together with the comfortable seating, scents of freshly brewed java, and the smiling faces of the service crew lends itself to a welcoming ambience in the cafe. At the same time, Caf Neo recognizes the need of its grab-an-go customers and serves them via an express line outside the main seated service area. Caf Neo depends mainly on social media marketing via Facebook, word of mouth advertising and the awareness and interest that their coffee cups may achieve as customers take their drinks to work and elsewhere. The cups are made from recyclable material and bear vivid and attractive island specific images such as seascapes, local flora and fauna and places of interest. According to local reports, the demand for coffee in Port of Spain is very high. Apparently, a significant minority of people, particularly people who come back to live in Trinidad and Tobago after spending time studying or working abroad, love coffee and want to drink it Its main customer base is usually also part of the commuting public and come to work in the city from various other places in the country following a long and tiring commute. Additionally, in its effort to revive the coffee and cocoa industries of Trinidad and Tobago, the government has plans to boost coffee and cocoa output by revising legislation to enable Page 1 of 2 development within the sector, and it (the government) also supports value-added industries and downstream processing initiatives such as those of Caf Neo Positioning is key for Caf Neo. One of the main selling points is that the cafs only serve 100% Trinbagonian coffee, or as explained by a company spokesperson: Starbucks may come, but we want to be the coffee of choice for Trinidadians, because there's that affinity with something that comes from here from our country