Question: Read the case below and answer all the questions. Mr. Azmi had just become a manager at a local fabric store that employs about 6

Read the case below and answer all the questions.

Mr. Azmi had just become a manager at a local fabric store that employs about 6 managers and 55 non management employees. As new, larger chains such Jakel Trading Sdn Bhd come to the area, the owner is concerned about losing many of his customers because he cannot compete on the basis of price. The management team met and discussed its strategic response. The team arrived at a strategy that would focus on high volume items and make personalized service to the cornerstone of its effort. Azmis responsibility was to train non-management employees in good customer relation skills; for that he was given a budget of RM70000. Over the past six months, Azmi has received a number of training brochures from outside organizations. One of the brochures boasted, Three-day workshop, RM35000. We will come in and train all your employees (maximum of 50 per session) so that any customer who comes to your stores once will come again. Another said, One-day seminar on customer skills. The best in the country. Only RM8000 (maximum participants). The third said, Customer satisfaction guaranteed on our customer satisfaction training for sales personnel. Three-day workshop, RM25000. Maximum participants 25 to allow for individual help. Azmi liked the third one because it provided personalized training. He called the company to talk about its offering. The consultant said that by keeping the number small, he would be able to provide actual work simulations for each of the trainees. He also indicated that he would tailor the simulations to reflect the fabric and fashion store. Azmi noted that they would need two sessions and asked the consultant if he could take a few more per session to accommodate the 55 employees. The consultant agreed.

Questions

If training went ahead as indicated above, how successful do you think it would be?

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