Question: Read the case from the coursepack and briefly answer the following questions: 1 . For what part ( s ) did Casturn launch an e

Read the case from the coursepack and briefly answer the following questions:
1. For what part(s) did Casturn launch an e-RA initiative in 2007? What went wrong? What lessons have you learned from the failure?
2. For what part(s) did Casturn make its first attempt at procurement auctions (Auction Event One)? What went wrong? Why do you think this was the case?
3. For what part(s) did Casturn make its second attempt at procurement auctions (Auction Event Two)? What went wrong? What lessons have you learned from the failure?

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