Read the case given below and summarize it? Amazon Case The main obstacles for autonomous vehicles adoption

Read the  case given below and summarize it?

Transcribed Image Text:

Amazon Case The main obstacles for autonomous vehicles adoption are consumer buy-in and legislations/regulations. Any new technology is doomed to fail if the consumers it intends to cater to do not purchase the technology or utilize it. In the case, he states that "Without adoption there is no convergence, without convergence the limitations for scale are real". This sentence demonstrates how consumer buy-in is integral to the success of any major innovation. Only about 12% of consumers currently feel safe purchasing an AV or being on a road with one. Without consumers, new technologies are not able to reach their full potential much less become sustainable and apart of a cultural norm. Consumers are afraid of drastic changes and are afraid of things that they don't know/ are not comfortable with. AV catalysts will have to be able to win over consumers and make them comfortable with the idea of having no control over their vehicle and being able to trust them with their lives when transporting them. Another obstacle to AV is regulation and legislation from the government. We currently do not entirely know how the government will regulate AVs and this information will be critical in knowing how to proceed with AV as well as the best course of action in implementing & disseminating this technology in order to make it a wide spread and common piece of technology. These issues are related to the issues that Michael Aldrich's e-commerce platform faced. Amazon Case The main obstacles for autonomous vehicles adoption are consumer buy-in and legislations/regulations. Any new technology is doomed to fail if the consumers it intends to cater to do not purchase the technology or utilize it. In the case, he states that "Without adoption there is no convergence, without convergence the limitations for scale are real". This sentence demonstrates how consumer buy-in is integral to the success of any major innovation. Only about 12% of consumers currently feel safe purchasing an AV or being on a road with one. Without consumers, new technologies are not able to reach their full potential much less become sustainable and apart of a cultural norm. Consumers are afraid of drastic changes and are afraid of things that they don't know/ are not comfortable with. AV catalysts will have to be able to win over consumers and make them comfortable with the idea of having no control over their vehicle and being able to trust them with their lives when transporting them. Another obstacle to AV is regulation and legislation from the government. We currently do not entirely know how the government will regulate AVs and this information will be critical in knowing how to proceed with AV as well as the best course of action in implementing & disseminating this technology in order to make it a wide spread and common piece of technology. These issues are related to the issues that Michael Aldrich's e-commerce platform faced.

Answer rating: 100% (QA)

The case discusses the main obstacles facing the adoption of autonomous v... View the full answer