1. Read the case 'MTV Goes Global with a Local Beat' at the end of Chapter 1 (page 30) and extract the important points.
2. Discuss your ideas within your group and answer the following questions in organized paragraphs based on facts contained in the case, your knowledge, and an internet search. Your answers must include two paragraphs for each question.

Q1. Discuss within your group and provide an in-depth analysis of how the globalization of the 1980s contributed to MTV's success. Your analysis should include but not be limited to the forces of globalization, international business environment, culture, and language.

Q2. What advantages and disadvantages do you see in splitting MTV into national stations? Provide well thought-out and detailed analysis.