Question: Read the case: Predicting Consumer Tastes with Big Data at Gap Answer the Following Questions: Why is Gap doing poorly in 2017? Was Peck correct

Read the case: Predicting Consumer Tastes with Big Data at Gap Answer the Following Questions: Why is Gap doing poorly in 2017? Was Peck correct in firing his creative directors and replacing them with a big data-driven creative process? Why or why not? What do you predict will happen to Gap Inc.'s sales going forward as a result of this decision? How will it affect each of its brands' equity? Does the big data approach work for all three of Gap Inc.'s primary brands: Old Navy, Gap, and Banana Republic? Why or why not? Which brands are better/worse served by this strategy? Why? Link case: https://drive.google.com/file/d/1_QNmEB9cgTEWHgbqENrp3S6kAsbostzF/view?usp=sharing

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Gap Incs chief executive officer and HBS MBA had struggled for the turnaround by following the sales decline in the past two years where Brickandmortar retailers pressured over the last two years Art ... View full answer

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