READ THE CASE SECTION OF THE SYLLABUS BEFORE BEGINNING.

(Note: If you are using references, they will be most useful for question 5.)

Follow a shopper through the grocery store. Ask someone that you know in advancedo not choose a random person at the store. (ALTERNATIVE ASSIGNMENT DURING COVID: You may do a video call with a shopper that is shopping.) The only restriction is that your subject cannot be currently enrolled in this course. Ask him or her to "talk through" the process of selecting brand alternatives. Answer the following questions. One-word or one-sentence answers for 2 & 4 will not be acceptable. 1. Name and phone number of the person you followed (required-no exceptions): 2. What type of information do they look for, and how do they appear to be using this information to arrive at a purchase decision? 3. Tell how your shopper arrived at brand selections for at least five different products. a. b. c. d. e. 4. Does your shopper appear to use different criteria for different product categories? How?

5. Discuss how brands affect consumer purchase decisions.

Don't forget to number your answer for each question.