Read the case study 3.2.

We have talked about first-mover advantage; likewise, there is first-product advantage. Then, please answer the following questions:

Why do you suppose coffee was the first in this case?

What is unique in terms of flavor? Why would US consumers want Cuban coffee?

CASE STUDV 3.2 First Cuban Products Sold in the United States "The first iconic Cuban product to reach U.S. store shelves will be coffee. Sorry, no rum Cold War foes would begin normalizing or cigars just yet. Swiss based Nespresso relations... Nespresso will begin its Cubs announced Mondey that it will sell the experiment by buying coffee beans from long-restricted beverage throughout the European importers, roasting them, then USA starting this fall, the latest evidence packaging the coffee in pods for sale in the of warmer ties between the United States USA. Cuba's coffee is described as having and Cuba after five decades of estrangenotes of cedar with a light, caramel finish." ment. The coffee will first be sold as a Case Questions: We have talked about firstlimited edition, called Cafecito de Cuba, in mover advantage: likewise, there is first-product stores.onlineandoverthephone.Cubasbestknownproducts-fromcoffeetorumtotheislandsfabledcigars-havebeenoffadvantage.Whydoyousupposecoffeewasthefirstinthiscase?Whatisuniqueintermsofflavor?WhywouldUSconsumerswantCuban limits to U.S. consumers for more than 50 coffee? vears. Opportunities opened after December 2014, when President Obama and Cuban Source. Nan Gomer. Dune 21, 2016. "No Cige, but Cottes bob President Paul Castro announced that the. see Dennocat, noes 3. The World Bank provides statistics about micro-level characteristics such as the nuinber of procedures, time, and costs involved in starting a business, enforcing eontracts. and closing a busines. Governments can force retailers operating within their country to relinquish ownership. There are four types of governmental interference or direct interaction with owns: ships eonficcation, expropriation, domestication, and nationalization, to be described nect. With confiscation, the government simply takes over a company, making no payment the ownen, Generally, a country confiscates property only during times of politial Several large foreign retere the comunist government took over private property in China. Shanghai. Afer property is eons, fuch as Wing On and Sincere, lost their retail stores ill the busines. The result of cunfikeated, a goremment may sell the assets and then doot Expropriation occurs when the gon is that the govemment gains the company asuts the ownen in wome nominal way. For inss ment takes over a company but compensates S1 for each 5100 in pruperty value is uainu exe, a gorernment that gives business owaers does nor have a choies in selling the preperexpropriation. The key point is that the owner the pownument can pusify its actions moperty. By giving some token payment, howeveh may ilipese of the assets and then close the bunily As with confiscation, the govemnent conipary desete Domestication refon to the simution in which a government forces a company to transfer ewoendaip in the cousary to eationals (the people who live in the councy)