Read the case study 7.3 and answer the following questions:

How did Lululemon benefit from the yoga craze?

What was their strategy for entering into new markets?

Why has Lululemon been so successful? The head of the company, Swiss-born Laurent Potdevin, says the company has capitalized on the trend of living a lifestyle that is athletic and mindful, and this goes beyond gender, beyond generations, and beyond borders (see Figure 7.2). They are expanding beyond women's wear to the men's market. Their early method was to open a pop-up showroom and work with yoga studios before opening a real store. Case Questions: How did Lululemon benefit from the yoga craze? What was their strategy for Figure 7.2 entering into new markets? Source: Michael McCullough. (Dec. 5, 2016). "Lululemon CEO Lau-_ popularity of yoga and other forms of sports and rent Potdevin on Building a Mindful Business," Canadian Business. _ athletics