Submit your $1-$page executive summary write$-$up to the CMO on The KLM Surprise case here.

You are encouraged to use bullets in your write$-$up $($keep it to a page, single spaced$).$ Remember, your reader is the CMO and you want to make a good impression.

To help get you started, here are the important questions$/$topics to cover in your submission:

What is the key issue facing the company? $2$ sentences MAX

What digital and social media strategies has the company used thus far? $2$ sentences MAX

What recommendations do you suggest the company take given the issue presented in the case?

The recommendations should be in the context of the case time period.