Question: Read the Case Study about a UK based pet related company:How Pets at Home grew its VIP Club by 1.5 million members, by Molly Flemming,

Read the Case Study about a UK based pet related company:"How Pets at Home grew its VIP Club by 1.5 million members," by Molly Flemming, April 2020. Available:https://www.marketingweek.com/pets-at-home-crm-marketing-week-masters/

You are the Digital Marketing manager for their next campaign. Copy the following questions and paste into your original posting with your answers.

1. Which paid and organic media initiatives would you initiate in a new campaign? Specify 2 paid media and 2 organic media activities.

2. What are the pros and cons of implementing each of the 4 initiatives?

3. How will you know if the campaign is a success?

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