Question: Read the case study and Answer the questions from the second page D Time Left:1:58:09 Case study: Pacific Rim Distributors Product: craft beer Pacific Rim

D Time Left:1:58:09 Case study: Pacific Rim Distributors Product: craft beer Pacific Rim Distributors was created in 2016 to take advantage of opportunities in Asia-Pacific markets. Breweries in Canada make high-quality beer, but needed the backing of Pacific Rim Distributors to bring it to market in this part of the world. Since the new Asia-Pacific region trade agreement came into effect, Senez has scouted potential markets in member countries. Pacific Rim Distributors had never considered exporting Canadian craft beer to Vietnam, for instance, but the CPTPP puts this option on the table. He expects Pacific Rim Distributors to export Canadian craft beer to Malaysia starting in July. Senez attributes some of Pacific Rim Distributors' rapid success to support and guidance from Canada's Trade Commissioner Service. ""The trade commissioner literally sat in on every single meeting we had in Taiwan," Senez says. "The meetings focused on finalizing a deal to have convenience-store chain 7-Eleven distribute our clients' craft beers."" Pacific Rim Distributors will continue to surf the craft-beer wave and bring the best brew to beachfront resorts in Singapore and beyond. (Source: Adapted from Trade Commissioner Service, 2019) You are an employee/researcher at Pacific Rim Distributors and might be assigned to conduct a research on exporting craft beer to Singapore. Question 2: Week 3-4, 6 marks, 40 minutes Refer to the same case study in Question 1. a) Explain how market intelligence is created, and the difference between tacit and explicit knowledge in the case of Pacific Rim Distributors. What are the questions that market intelligence can help answer for this company regarding export craft beer to Singapore? (2.5 marks: general 0.5 marks, applying the case study 2 marks) b) Discuss the legal and ethical practices of collecting competitive intelligence that Pacific Rim Distributors should follow. (1.5 marks: general 0.3 marks, applying the case study 1.2 marks) b) Explain the purpose of a literature review for your research to export craft beer to Singapore. What are the considerations when you evaluate the sources used for this research to export to Italy? (2 marks: general 0.4 marks, applying the case study 1.6 marks) D Time Left:1:58:09 Case study: Pacific Rim Distributors Product: craft beer Pacific Rim Distributors was created in 2016 to take advantage of opportunities in Asia-Pacific markets. Breweries in Canada make high-quality beer, but needed the backing of Pacific Rim Distributors to bring it to market in this part of the world. Since the new Asia-Pacific region trade agreement came into effect, Senez has scouted potential markets in member countries. Pacific Rim Distributors had never considered exporting Canadian craft beer to Vietnam, for instance, but the CPTPP puts this option on the table. He expects Pacific Rim Distributors to export Canadian craft beer to Malaysia starting in July. Senez attributes some of Pacific Rim Distributors' rapid success to support and guidance from Canada's Trade Commissioner Service. ""The trade commissioner literally sat in on every single meeting we had in Taiwan," Senez says. "The meetings focused on finalizing a deal to have convenience-store chain 7-Eleven distribute our clients' craft beers."" Pacific Rim Distributors will continue to surf the craft-beer wave and bring the best brew to beachfront resorts in Singapore and beyond. (Source: Adapted from Trade Commissioner Service, 2019) You are an employee/researcher at Pacific Rim Distributors and might be assigned to conduct a research on exporting craft beer to Singapore. Question 2: Week 3-4, 6 marks, 40 minutes Refer to the same case study in Question 1. a) Explain how market intelligence is created, and the difference between tacit and explicit knowledge in the case of Pacific Rim Distributors. What are the questions that market intelligence can help answer for this company regarding export craft beer to Singapore? (2.5 marks: general 0.5 marks, applying the case study 2 marks) b) Discuss the legal and ethical practices of collecting competitive intelligence that Pacific Rim Distributors should follow. (1.5 marks: general 0.3 marks, applying the case study 1.2 marks) b) Explain the purpose of a literature review for your research to export craft beer to Singapore. What are the considerations when you evaluate the sources used for this research to export to Italy? (2 marks: general 0.4 marks, applying the case study 1.6 marks)
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