Question: Read the case study from the first page and answer the questions from the second page. Case study: Pacific Rim Distributors Product: craft beer Pacific

Case study: Pacific Rim Distributors Product: craft beer Pacific Rim Distributors was created in 2016 to take advantage of opportunities in Asia-Pacific markets. Breweries in Canada make high-quality beer, but needed the backing of Pacific Rim Distributors to bring it to market in this part of the world. Since the new Asia-Pacific region trade agreement came into effect, Senez has scouted potential markets in member countries. Pacific Rim Distributors had never considered exporting Canadian craft beer to Vietnam, for instance, but the CPTPP puts this option on the table. He expects Pacific Rim Distributors to export Canadian craft beer to Malaysia starting in July. Senez attributes some of Pacific Rim Distributors' rapid success to support and guidance from Canada's Trade Commissioner Service. ""The trade commissioner literally sat in on every single meeting we had in Taiwan," Senez says. ""The meetings focused on finalizing a deal to have convenience-store chain 7-Eleven distribute our clients' craft beers."" Pacific Rim Distributors will continue to surf the craft-beer wave and bring the best brew to beachfront resorts in Singapore and beyond. (Source: Adapted from Trade Commissioner Service, 2019) You are an employee/researcher at Pacific Rim Distributors and might be assigned to conduct a research on exporting craft beer to Singapore. Question 3: Week 5, 7 marks, 40 minutes Refer to the same case study in Question 1. a) Please write three research objectives on exporting craft beer to Singapore, based on the case study. (3 marks) Please note: Each research objective needs to be very specific and include two parts below, with "in order to" in between. Do not copy the sample below. 1) the specific data to be collected by the researcher: "to determine average consumer spending per year on" rather than "to determine demand for ("demand" is not specific; how do you measure "demand"?) 2) the business purpose of/ reason for collecting such data: "in order to develop a pricing strategy for products in the ____ market" --- b) Pacific Rim Distributors is planning to import glass beer bottles (empty) from Mexico. Discuss the key research issues for importing for Pacific Rim Distributors. (2 marks: general 0.4 marks, applying the case study 1.6 marks) c) Pacific Rim Distributors is planning to invest in Vietnam, with its partner VinaBeer in Vietnam. Discuss the key research issues for foreign direct investment for Racific Rim Distributors. (2 marks: general 0.4 marks, applying the case study 1.6 marks)
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