Read the case study and answer the questions that follow:

McCain introduces new Green Medley Mix The new McCain Green Medley Mix is incredibly versatile. The beginning of the year often sees many South Africans changing the way in which they eat with a focus on being healthy and dropping the summer bulge. This focus on healthy eating is often linked with eating delicious and nutritious green veggies which is why McCain has recently launched its new Green Medley Mix, the perfect mix of spinach, peas, green beans, and broccoli. Why does everyone turn to green veggies when they are trying to be healthier? The reason is, green veggies are packed with nutrients, vitamins, and minerals. Broccoli, for example, is great for cholesterol reduction and, like many whole foods, it is packed with soluble fibre that draws cholesterol out of your body. Broccoli is great for detoxification, especially if you have over-indulged during the holidays. It is rich in fibre and can help get rid of toxins through the digestive tract. Dark green leafy veggies like spinach, are packed with nutrients and play an important role in skin, hair, and bone health. Spinach aids in improving blood glucose control in people with diabetes, lowering the risk of cancer, reducing blood pressure, improving bone health, lowering the risk of developing asthma, and more. Green beans are essential for the body. Their fibre content is very high, and it provides some of your daily protein requirements. They act as an easy source for acquiring vitamin A, C, K, B6, and folic acid. Like green beans, peas are a great source of vitamins including vitamin K, manganese, dietary fibre, vitamin B1, copper, vitamin C, phosphorus, and folate. The new McCain Green Medley Mix is incredibly versatile. You could add it to a stew or green curry but remember to add it in towards the end of the cooking process so they keep their bite, two minutes should do the trick. You can steam them in a steamer and once ready add a little bit of garlic butter to melt over the top. You could even bake them in the oven, drizzle a little bit of olive oil over them, add some crushed garlic, chilli flakes and a little honey for a delicious side to roast chicken, salmon, or a steak. Healthy food doesn't have to taste bland or boring you can dress these delicious greens up. So next time you are doing your meal plans don't forget to include your McCain Green Medley Mix, the perfect mix of nutrient-packed greens to go with any meal. The McCain Green Medley Mix is available at all major retailers countrywide at an RSP of R36.79.

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Adapted from Retail Brief Africa. 2017. McCain introduces new Green Medley Mix. (Online) Available from: https://retailbriefafrica.co.za/mccain-introduces-new-green-medley-mix/ Accessed 29 September 2021.

QUESTION 1

Explain the nature of customer attitudes. [5]

QUESTION 2

Discuss the ABC model of customer attitudes and provide an example of the ABC model relevant to the case study.

(3x3=9) [9]

QUESTION 3

Suggest one (1) strategy that McCain can use to change customer attitudes by focusing on the cognitive component.

[5]

QUESTION 4

There are the four (4) major theories of personality namely Freud's psychoanalytic, Neo-Freudian, Trait and Gestalt theory. Explain each theory of personality and provide an example of each theory relevant to the case study provided.

(4x3=12) [12]

QUESTION 5

There are three (3) distinct types of consumer decision making. Briefly explain each type. (3x2=6)

[6]

QUESTION 6

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Consumers buy the products which match their personalities to which, they attach a positive inclination or attitude. Mention any three (3) of the four consumers classifications involved in decision making.

[3]